A writing coach
for corporate influencers.

thestory.run is a web app that coaches employees to write their own LinkedIn posts. The coach asks questions, helps you find the story inside a rough thought, and hands you a structure to write into. It never writes the post, and it never rewrites your words. It is not an employee advocacy platform and not an AI ghostwriter: what you publish is what you wrote. Built by Swat.io GmbH in Vienna, Austria.*Except cheat-mode, which you spend deliberately: a small monthly allowance to have the coach write one post, marked permanently as coach-written.

No, with one exception you have to reach for on purpose. thestory.run is the writing tool that refuses to write: the coach asks one question at a time, underlines the strong lines you already wrote, and offers a structure to write into. Every word you publish is a word you wrote. The exception is cheat-mode, a small monthly allowance you can spend to have the coach write one post for you. It marks that post permanently as coach-written and it does not count toward your progress.

Cheat-mode is the one place thestory.run writes a post for you. You activate it yourself on a piece you have already started, and the coach writes it from what you brought: your rough thought, your conversation, the lines you kept, the arc you agreed on, and a few of your own published posts so it can hear how you write. It spends one of a small monthly allowance, one cheat for every four posts in your plan, never more than three a month. The post is marked permanently as coach-written and does not count toward your progress.

thestory.run is for people who post under their own name at work, sometimes called corporate influencers: founders, salespeople, recruiters, engineers and experts. You can start on your own and bring your team when you are ready.

thestory.run is free forever for teams of five people or fewer, with no credit card and no trial clock. From the sixth person you pay 1 euro per coaching session plus tax, and nothing else. People, channels and every feature are always included.

Prices are in euros, and at checkout you can pay in your own currency instead, in over 150 countries. Stripe does the conversion at its own rate, which carries a small currency fee, and paying in euros is always an option if you would rather avoid it.

Only if you ask it to, on a post you have already written and read. thestory.run never writes the text and never publishes anything you have not pressed the button on. You can also publish by hand and simply tell the app it happened.

No. In thestory.run your ideas, drafts, coach conversations and personal plan are private, and that is enforced in the data layer rather than hidden in the interface. Teammates see coordination only: who is posting on which topic, on which day, and the wins a person chose to share.

An employee advocacy platform hands employees a pre-written post to reshare, so every share sounds like the marketing department. thestory.run hands nobody any words. It coaches each person to write their own post in their own voice, and teams coordinate through shared topics and a calendar instead of a content queue.

The full comparison

thestory.run is operated by Swat.io GmbH under the GDPR and the Austrian Data Protection Act, and runs in the European Union. The privacy policy and the data processing agreement are published on this site.