The business case
For whoever has to say yes
Four readers ask four different questions about the same product. Pick the one you are sending this to.
A bill that follows use, with nothing to sign
There is no per-seat licence to forecast and no annual commitment to negotiate. You are buying coaching sessions, and only when somebody has one.
- Free for five people, permanently
- No card, no trial clock, no cut-down version. If the team stays at five, the cost stays at nothing.
- 1 euro a coaching session from the sixth person, plus tax
- One coached piece is one session, review included. Adding a teammate costs nothing by itself, so headcount is not the meter.
- A quiet month is a cheap month
- Billed monthly on what was actually used. Nobody pays for a licence that went unopened, which is the usual way this category wastes money.
- Prepaid sessions cost ten percent less and never expire
- Buy any number up front. Unused sessions are not forfeited at the end of a period, so the discount is not a bet on usage.
- Net prices, VAT handled at checkout
- Invoices and receipts come from Stripe. There is no onboarding fee and no implementation project to capitalise.
- Nothing to exit
- There is no contract term. If the team stops starting sessions, the spend stops with it.
The sentence to say in the meetingIt is free for five people, then under a euro per coaching session, billed on use, with no seat licence and no contract.
Reach that sounds like your people, because they wrote it
Company posts are a thin slice of anybody's feed, and a post that reads like it came from the brand account gets treated like one. This is the opposite arrangement: the company does not supply the words.
- Not a content factory
- There is no library of approved posts for employees to forward. The coach asks one question at a time and offers a shape to write into. Every published word is the person's own.
- The voices stay different
- Twelve people posting on the same topic in twelve voices is the point. A tool that drafts for them produces twelve versions of the same voice, and readers notice.
- Nothing publishes itself
- The app never posts on somebody's behalf without them. There is no queue of scheduled brand content going out under personal names.
- Topics and cadence per person
- A training plan sets what somebody writes about and how often, so a campaign can concentrate a team on one theme without scripting it.
- Honest reporting
- You see what happened: posts shipped, streaks held, reactions synced back from Slack, wins recorded. Where there is not enough data yet, the app says so rather than drawing a line through two points.
- It builds a skill you keep
- The people who write for a quarter get better at writing. That is the asset, and it does not leave when the subscription does.
The sentence to say in the meetingThe company stops writing posts for people to share, and the people get better at writing their own, which is the only version of this that sounds real.
You stop being the bottleneck
The usual employee advocacy programme routes every post through one person: briefing, ghostwriting, chasing, approving. That person is you, and the programme is as big as your week allows.
- No ghostwriting queue
- You are not drafting on anyone's behalf and not waiting on anyone's reply to do it. The coach does the asking.
- No approval step to run
- People post their own words from their own accounts. There is no review inbox that only you can empty.
- Campaigns per team
- A team lead creates campaigns for their own teams, so pointing a group at one theme does not need an admin.
- It lives in Slack
- Prompts and posts reach people where they already are, and reactions come back to the activity log so encouragement is visible without a meeting.
- Nothing to install
- Sign in with a magic link. It works on a phone and on a desktop, with no app to roll out and no password to reset.
- English and German, per person
- Each person reads the product in their own language, including the coach.
The sentence to say in the meetingIt runs the programme without routing every post through me, so the size of it is not capped by my week.
European, and specific about it
The short version: data stays in the EU, the model does not train on it, and nobody's LinkedIn credentials pass through a browser.
- Hosted in the EU
- Frankfurt. The database, the application and the mail all sit in the same region, and a data processing agreement is on the site rather than on request.
- Your writing does not train a model
- The coach runs on Amazon Bedrock through an EU inference profile. What people write is not used as training data, by us or by the provider.
- Passwordless, with SSO available
- Sign-in is a single-use magic link, hashed at rest and rate limited. SAML is available for organisations that want their own identity provider.
- One organisation cannot see another
- Every record is scoped to its organisation on every query, and a dedicated test suite tries to cross that line on each build.
- LinkedIn tokens never reach the browser
- The connection is staged server-side and the credentials are encrypted at rest with key rotation. An administrator cannot read or post from somebody's account.
- Accessibility is enforced, not intended
- The app is built to WCAG 2.1 AA and the build fails on an accessibility violation, so it cannot drift between releases.
The sentence to say in the meetingIt is EU-hosted, it does not train on our content, sign-in is passwordless with SAML available, and accessibility is checked on every build.
Ready when they are
Teams of five or fewer never pay. If it is worth a try, it is worth a small one first.